How important is an agent’s business strategy? Great question, especially since our industry doesn’t really address that question.
Forgive the obvious pun, but an agent’s strategy is like the foundation of a house. Without a good foundation, we can put in a lot of work and still not have shelter from a storm. The result of our efforts can be worthless. It’s the same with an agent’s career: no clear strategy, then no consistent results. Lots of effort but no momentum.
The other option is to choose the strategy first, then build the business on it. A much better result. In fact, once the strategy is defined, then writing the business plan is much easier. The activities that fit the strategy become rather obvious, just as the activities that don’t fit become obvious too.
The bottom line: choosing a strategy first is essential to success. In our work, we have identified seven basic strategy types, or “Styles”, hence the name of the book. When we work with an agent to help them to develop their careers and business, our first priority is to determine the agent’s strategy and then build from there. We’ll define the elements of the strategy and the income producing activities, and how to position an agent’s web “assets”. We also consider if the chosen strategy is a fit for that agent’s personality profile based on the DISC® system. Other considerations include whether or not there appears to be a sufficient market to support the strategy, and whether it’s likely that the strategy will work in the current real estate market. This comprehensive approach works with an agent launching their career with authority, and for an agent seeking to re-invent success in a changed world.
If you analyze the career of a successful agent, you will find that they have a clear strategy, and it will be a strategy that fits them as an individual. The last element is that their strategy works well in the real estate market cycle that they exist within. If you examine the career of an agent who is struggling, these elements will be missing.
Our goal is simple: change the way that our industry has the conversation about how to succeed, empower agents with the tools that they need to become successful and stay successful in the face of a market change, and open the door for genuine success for more real estate agents.
Our strategy is to help you find your strategy.